South African Breweries has created a new type of beer can for the World Cup, in order to get cold beer into the hands of thirsty fans as quickly as possible. No more of this open-the-beer-and-pour-into-plastic-cup business. Just pop the entire top right off the can and go to town. They call it “full aperture”, which sounds a lot better than “it opens like cat food”.
This is obviously a more costly solution than regular cans, but I’m kind of surprised we haven’t seen this before as a niche product. People might want to use this for tailgates and other situations where bottles are no good, and you just can’t stand that it takes thirty seconds to drink an entire beer in a normal can.
I like how the article says the new can “provides an exciting alternative to traditional cans and glass bottles that are typically prohibited at stadiums and arenas around the world”. Are they implying that regular cans would be banned for some reason, but this can wouldn’t be?
World Cup beer can designed to turn into a cup
World Cup and beer
South African Breweries has created a new type of beer can for the World Cup, in order to get cold beer into the hands of thirsty fans as quickly as possible. No more of this open-the-beer-and-pour-into-plastic-cup business. Just pop the entire top right off the can and go to town. They call it “full aperture”, which sounds a lot better than “it opens like cat food”.
This is obviously a more costly solution than regular cans, but I’m kind of surprised we haven’t seen this before as a niche product. People might want to use this for tailgates and other situations where bottles are no good, and you just can’t stand that it takes thirty seconds to drink an entire beer in a normal can.
I like how the article says the new can “provides an exciting alternative to traditional cans and glass bottles that are typically prohibited at stadiums and arenas around the world”. Are they implying that regular cans would be banned for some reason, but this can wouldn’t be?
World Cup beer can designed to turn into a cup