“Put some distance between you and your Master Card; don’t let your Iphone make the rules.”
Great article from The New York Times Magazine on CamelCase – the practice of capitalizing letters in the middle of words, or of combining words together and keeping the initial letters capitalized. For example, iPhone and TiVo (the latter was always clear to me that they were trying to maintain the visual link to TV [although why Television is abbreviated TV instead of Tv is for another post]).
One Comment
I’m all for proper grammar, but I also believe in a corporate entity’s right to do whatever they damn well please with their made-up names. In this age of URLs and trademarks you need to be able to get creative with your brand and products. iPhone very clearly lets you know it’s part of Apple’s i-line of products. Out of context Iphone could be some Greek myth or something, but iPhone will always be an iPhone. Other companies appropriating the naming convention really does need to stop though.
I love it when I learn a new way to describe something. CamelCase. Sweet. Like Googie architecture. =)